Teenage Engineering’s CEO says it’ll stop making synths
Teenage Engineering CEO Jesper Kouthoofd announced that the company plans to stop manufacturing synthesizers, including its flagship OP-1 model. This decision follows a reorganization last fall where Kouthoofd stated that physical products are no longer the core of their business strategy. The company intends to pivot toward a broader design firm identity, having previously collaborated with brands like Ikea and Nothing.
- ▪Teenage Engineering CEO Jesper Kouthoofd confirmed the company will cease production of all synthesizers, including the iconic OP-1.
- ▪The decision was made during a reorganization last fall, with Kouthoofd arguing that the products themselves are not the primary business.
- ▪Teenage Engineering is known for both its audio gear and design collaborations with companies such as Ikea, Nothing, and Playdate.
- ▪The OP-1, launched in 2011, was the product that originally established the company's reputation in the market.
- ▪Teenage Engineering did not immediately respond to requests for comment regarding the announcement.
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GadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsEntertainmentCloseEntertainmentPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All EntertainmentNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsTeenage Engineering’s CEO says it’ll stop making synthsThe end could be nigh for the iconic OP-1 according to a Highsnobiety interview.The end could be nigh for the iconic OP-1 according to a Highsnobiety interview.by Terrence O'BrienCloseTerrence O'BrienWeekend EditorPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Terrence…
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