Tesla Is Failing Upward
TechnologyTesla Is Failing UpwardElon Musk’s company is quietly becoming even more important to the future of electric cars in America.By Tim LevinIllustration by Matteo Giuseppe Pani / The Atlantic. Sources: Kevin Dietsch / Getty; Chris Jung / NurPhoto / Getty.July 24, 2026, 11:58 AM ET ShareSave Nothing captures the decline of Tesla better than the Cybertruck. When the stainless-steel pickup hit the road in 2023, Tesla was the world’s biggest electric-car company.
- ▪TechnologyTesla Is Failing UpwardElon Musk’s company is quietly becoming even more important to the future of electric cars in America.By Tim LevinIllustration by Matteo Giuseppe Pani / The Atlantic.
- ▪Sources: Kevin Dietsch / Getty; Chris Jung / NurPhoto / Getty.July 24, 2026, 11:58 AM ET ShareSave Nothing captures the decline of Tesla better than the Cybertruck.
- ▪When the stainless-steel pickup hit the road in 2023, Tesla was the world’s biggest electric-car company.
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TechnologyTesla Is Failing UpwardElon Musk’s company is quietly becoming even more important to the future of electric cars in America.By Tim LevinIllustration by Matteo Giuseppe Pani / The Atlantic. Sources: Kevin Dietsch / Getty; Chris Jung / NurPhoto / Getty.July 24, 2026, 11:58 AM ET ShareSave Nothing captures the decline of Tesla better than the Cybertruck. When the stainless-steel pickup hit the road in 2023, Tesla was the world’s biggest electric-car company. At the time, Elon Musk predicted that he’d eventually sell 250,000 Cybertrucks a year. In the first half of 2026, according to one estimate, Tesla sold roughly 7,000.Tesla has faced several self-inflicted wounds.
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