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The 1990 midterm elections offer survival tips for Republican candidates in 2026

The 1990 midterm elections offer survival tips for Republican candidates in 2026

John Roberts· ·4 min read · 0 reactions · 0 comments · 9 views
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Republicans are headed for a rough reckoning next month. Persistent inflation, record fuel prices, and widespread disapproval of the war with Iran have soured the outlook for the GOP. According to the latest Wall Street Journal poll, President Donald Trump’s 37% approval rating is the lowest for any president since 1990.That comparison rang alarm bells with me.

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Washington Examiner · John Roberts
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Original publisherWashington Examiner
Canonical URLhttps://www.washingtonexaminer.com/opinion/4749664/1990-midterm-elections-offer-survival-tips-republican-candidates-2026/
Publication timeFri, 02 Oct 2026 10:00:00 +0000
Retrieval time2026-10-02T10:18:20.620Z
Last seen2026-10-02T10:18:20.620Z
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Opening excerpt (first ~120 words) tap to expand

Republicans are headed for a rough reckoning next month. Persistent inflation, record fuel prices, and widespread disapproval of the war with Iran have soured the outlook for the GOP. According to the latest Wall Street Journal poll, President Donald Trump’s 37% approval rating is the lowest for any president since 1990.That comparison rang alarm bells with me. I was the National Republican Congressional Committee’s communications director in 1990, responsible for media and television advertising strategy in President George H.W. Bush’s first midterm elections. We started the year optimistic about chipping away at the Democratic majority in the House. Early that year, our polling revealed a budding anti-tax, anti-incumbent mood.

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Excerpt limited to ~120 words for fair-use compliance. The full article is at Washington Examiner.

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