The "AI" Label Is Losing Its Meaning, and Companies Are the Ones Diluting It
The article discusses the dilution of the term 'artificial intelligence' as companies use it as a marketing tool without genuine capabilities. It highlights Apple's misleading marketing of its iPhone 16 series, which led to a $250 million settlement due to false advertising claims. This trend, termed 'AI washing,' is compared to previous instances of greenwashing, where companies misrepresent their products to attract consumers.
- ▪The term 'artificial intelligence' is increasingly used as a marketing buzzword by companies.
- ▪Apple faced a $250 million settlement for false advertising related to its iPhone 16's AI features.
- ▪The phenomenon of 'AI washing' is similar to greenwashing, where companies misrepresent their products' capabilities.
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try { if(localStorage) { let currentUser = localStorage.getItem('current_user'); if (currentUser) { currentUser = JSON.parse(currentUser); if (currentUser.id === 3948920) { document.getElementById('article-show-container').classList.add('current-user-is-article-author'); } } } } catch (e) { console.error(e); } Ali Karbasi Posted on May 26 The "AI" Label Is Losing Its Meaning, and Companies Are the Ones Diluting It #ai #apple #marketing #openai Posted on May 24, 2026 5 min read 🤖 AI summary: This article examines how the term "artificial intelligence" has been co-opted by companies as a marketing buzzword, often attached to products that have little to no genuine AI capability.
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