“The Evolution Of Late Night Is Here”: Ben Gleib Talks Launching World’s First YouTube-Native Late-Night Talk Show From His House – Comedy Means Business Podcast
Ben Gleib is launching the world's first YouTube-native late-night talk show, Good Night with Ben Gleib, on May 28. The show aims to adapt to the changing landscape of content consumption, moving away from traditional television formats. With a lean production model, Gleib hopes to create a significant brand through various revenue streams.
- ▪Good Night with Ben Gleib will be the first late-night talk show designed specifically for YouTube.
- ▪The show will feature a virtual audience and a post-show after-party experience.
- ▪Gleib is producing the first season of 42 episodes for around $1.5 million from his home in Los Angeles.
Opening excerpt (first ~120 words) tap to expand
With late night at a crossroads, Ben Gleib is forging a new path. On May 28, just a week after the permanent shuttering of The Late Show, Gleib is set to launch Good Night with Ben Gleib, the world’s first late-night talk show built specifically for YouTube. It’s a bet rooted in the belief that late night as a format is as vital as ever — even if the infrastructure that gave rise to it is crumbling. Between exorbitant production costs and the continual erosion of linear television audiences, traditional late-night talk shows have been under mounting pressure for years, increasingly consumed via short-form clips scattered across social media rather than live and in full.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Deadline.
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