The Google AI Ultra plan now starts at $100 a month
Google has announced a significant price reduction for its AI Ultra subscription plan, now starting at $100 per month. This new pricing is a drop from the previous cost of $250, making AI tools more accessible. However, users seeking access to Project Genie will still need to opt for the $200 tier.
- ▪The Google AI Ultra plan now costs $100 a month, down from $250.
- ▪The $20-a-month AI Pro plan offers additional features and a YouTube Premium Lite subscription.
- ▪The Ultra tier provides 5X the usage limits of the AI Pro plan and includes a new Gemini Spark feature.
2 outlets in our directory ran this story. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.
- ▪ Google’s new $100 AI Ultra plan just changed the AI race — Tom's Guide
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Story provenance
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| Original publisher | Engadget |
| Canonical URL | https://www.engadget.com/2176060/the-google-ai-ultra-plan-now-starts-at-100-a-month/ |
| Publication time | Tue, 19 May 2026 17:45:00 +0000 |
| Retrieval time | 2026-05-19T17:54:57.876Z |
| Last seen | 2026-05-19T17:54:57.876Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | XeyhKkUgclev · 2 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
News AI The Google AI Ultra plan now starts at $100 a month But you'll need the $200 option if you want Project Genie access. By Anna Washenko May 19, 2026 1:45 pm EST Google Google made a bunch of AI announcements at its I/O 2026 showcase today, and the company is making it cheaper to take advantage of those tools. The cost for the top tier of its AI subscription plan has been halved. Before, the Google AI Ultra plan cost a whopping $250 a month. Now you can get it for $100 a month. Google All three of the subscription tiers include some basic features, such as use of Gemini 3.5 Flash and the Gemini App with Omni. The $20-a-month AI Pro plan adds more access to those core services, as well as a YouTube Premium Lite subscription and eventually Google Pics in Workspace.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Engadget.