The Mummy poster banned from London Underground
The Mummy poster banned from London Underground Rob Beschizza 12:57 pm Wed Aug 5, 2026 The poster as it appeared in UK billboard ads The ad campaign for Lee Cronin's The Mummy, a gritty new take on the public domain monster, has been partially unraveled by advertising regulators in the U.K. In upholding a complaint about the movie's posters, the Advertising Standards Authority determined that those showing a "realistic impression of a dead child" were too horrid for public display. But it cleared the imagery's use on television and streaming media after bedtime. c.
- ▪The Mummy poster banned from London Underground Rob Beschizza 12:57 pm Wed Aug 5, 2026 The poster as it appeared in UK billboard ads The ad campaign for Lee Cronin's The Mummy, a gritty new take on the public domain monster, has been partia
- ▪In upholding a complaint about the movie's posters, the Advertising Standards Authority determined that those showing a "realistic impression of a dead child" were too horrid for public display.
- ▪But it cleared the imagery's use on television and streaming media after bedtime. c.
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Record
| Original publisher | Boing Boing |
| Canonical URL | https://boingboing.net/2026/08/05/the-mummy-poster-banned-from-london-underground.html |
| Publication time | Wed, 05 Aug 2026 19:57:58 +0000 |
| Retrieval time | 2026-08-05T20:45:44.607Z |
| Last seen | 2026-08-05T20:45:44.607Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | SKce430HyvpB · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
The Mummy poster banned from London Underground Rob Beschizza 12:57 pm Wed Aug 5, 2026 The poster as it appeared in UK billboard ads The ad campaign for Lee Cronin's The Mummy, a gritty new take on the public domain monster, has been partially unraveled by advertising regulators in the U.K. In upholding a complaint about the movie's posters, the Advertising Standards Authority determined that those showing a "realistic impression of a dead child" were too horrid for public display. But it cleared the imagery's use on television and streaming media after bedtime. c. A poster, seen on the London Underground network, showed a close-up image of a female figure with a mummified appearance and one eye swollen shut.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Boing Boing.
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