The NBA, NBC and fanboys continue to tout deeply misleading ratings data | Bobby Burack
The article critiques the NBA and NBC for promoting potentially misleading ratings data regarding viewership. It highlights that recent claims about record viewership are complicated by changes in broadcasting methods. The author argues that the context of these ratings is often overlooked, particularly the shift from cable to broadcast television.
- ▪NBC and the NBA have been celebrating viewership numbers for the Western Conference Finals.
- ▪The claim that the Thunder-Spurs Game 4 is the most-watched in 26 years is misleading due to changes in broadcasting platforms.
- ▪This postseason's ratings are being interpreted as a sign of the NBA's regained popularity, but the context of the data is often ignored.
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OutKick-Analysis The NBA, NBC and fanboys continue to tout deeply misleading ratings data | Bobby Burack New Nielsen methodology, broadcast vs. cable differences and Peacock's unverifiable numbers all muddy the picture By Bobby Burack OutKick Published May 28, 2026 6:06pm EDT Facebook Twitter Threads Flipboard Comments Print Email Add Fox News on Google close Video Epstein Will Cain, Kayce Smith, and The Crew debate Jeffrey Epstein’s "suicide note" and the Stefon Diggs "clown show" trial. Plus, Marine vet Alex Martin on high-tech fraud detection and Spencer Pratt’s "Trumpian" L.A. mayoral debate clips. While OutKick is trying to enjoy the NBA conference finals, though all the blowouts make that difficult, the fanboys keep demanding we comment on the ratings.
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