The RAM crisis is about to get uglier, and your new gadgets could pay for it
The memory market is facing significant challenges as Nvidia's new AI platform, Rubin, is projected to require an enormous amount of LPDDR memory. This demand could exacerbate the existing memory shortage, leading to higher prices for consumer electronics. As a result, consumers may experience increased costs for new gadgets in the near future.
- ▪Nvidia's Rubin platform is expected to require over 6 billion GB of LPDDR memory by 2027.
- ▪Nvidia's demand for LPDDR memory may surpass that of Apple and Samsung combined next year.
- ▪Memory prices have reportedly increased by 150% to over 200% in the past year.
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The memory market is already in terrible shape, and Nvidia’s new Rubin could be kicking it while it’s already down. According to a Fast Company report, citing a forecast from Citrini Research, the company’s next-gen AI platform could require more than 6 billion GB of LPDDR memory in 2027. With the LPDDR (low-powered memory) primarily being used in phones, tablets, and other portable devices, the price hikes might get even worse. And if the report is true, Nvidia alone may consume more memory than Apple and Samsung combined. Citrini Research How Rubin is eating into consumer memory supply Nvidia’s Rubin platform is the company’s next big AI hardware push after Blackwell.
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