‘The right direction’: Saskatchewan applauds direct-to-consumer alcohol sale agreement

As Saskatchewan joins eight other provinces in their bid to reduce barriers to buying alcohol from one another, distillers and advocates in the province are welcoming the move. “We’ve had limited success with online selling because it is so restrictive. There are a lot of places you can’t ship to or that you shouldn’t ship to, and so we’ve been very low key on that,” said John Cote, CEO and co-owner of Black Fox Farming and Distillery in Saskatoon.“But now with the rules changing, we’re hoping that that changes.”Cote is currently selling his gin and whisky products all across the world, from the United Kingdom and China to Germany and Dubai, a move he says is in part due to Canadian regulations, which made him concentrate more on foreign markets instead.“We started realizing that actually…

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