The Secret Marketing Tactic Killing The Internet
The article discusses the rise of 'clipping' and fake narrative campaigns that are affecting the integrity of the internet. These tactics, which involve generating artificial hype for various media, have become commonplace as companies seek cheaper alternatives to traditional advertising. The prevalence of such marketing strategies raises questions about the authenticity of online content.
- ▪Clipping and fake narrative campaigns have infiltrated social media.
- ▪These tactics are cheaper than traditional advertising and involve bots and users generating fake hype.
- ▪The saturation of this content has made it necessary for almost everyone to engage in similar practices to compete.
Opening excerpt (first ~120 words) tap to expand
ICYMI May 27, 20263:00 AM The Secret Marketing Tactic Killing The Internet “Clipping” and fake “narrative campaigns” have infiltrated social media right under our noses. Copy Link Share Share <div class="slate-megaphone__slot"></div> View Transcript Advertisement Listen & Subscribe Choose your preferred player: Apple Podcasts Spotify TuneIn Pocket Casts RSS Feed For questions about subscriptions or your Slate Plus feed, check our FAQ. <p class="slate-notification--error podcast-how-to-listen__notification">Please enable javascript to get your Slate Plus feeds.</p> All Slate Plus Podcasts Get Your Slate Plus Podcast If you can't access your feeds, please contact customer support. Thanks! Check your phone for a link to finish setting up your feed. Please enter a valid phone number.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Slate Magazine.
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