The vertical video takeover is here
See our ethics statement.David PierceCloseDavid PiercePosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by David Pierce is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. For more on all things vertical video, follow David Pierce. Opt in for The Stepback here.How it startedFor a while, every social and media platform had its own identity.
- ▪See our ethics statement.David PierceCloseDavid PiercePosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by David Pierce is editor-at-large and Vergecast co-host with over a decade of
- ▪For more on all things vertical video, follow David Pierce.
- ▪Opt in for The Stepback here.How it startedFor a while, every social and media platform had its own identity.
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ColumnCloseColumnPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All ColumnStreamingCloseStreamingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All StreamingTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechThe vertical video takeover is here How TikTok, Instagram, and YouTube copied their way to victory.by David PierceCloseDavid PierceEditor-at-LargePosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by David PierceJul 26, 2026, 12:00 PM UTCLinkShareGiftIf you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.
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