The Vogue Business Beauty Trend Tracker
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The Vogue Business Beauty Trend Tracker highlights significant trends in the beauty industry, focusing on haircare and wellness. Consumers are increasingly interested in ingredient-led products and tech-enabled solutions for hair health, while also embracing wellness formats that integrate supplementation and recovery tools. The report emphasizes the growing popularity of specific brands and hashtags on TikTok that reflect these evolving consumer preferences.
- ▪The Tracker identifies top brands, trends, and ingredients driving growth in the beauty sector.
- ▪In haircare, there is a demand for products that support scalp health and address thinning hair.
- ▪Wellness trends include the use of supplements and wearables that enhance everyday routines.
Opening excerpt (first ~120 words) tap to expand
BeautyThe Vogue Business Beauty Trend TrackerBy Hikmat MohammedMay 29, 2026Photo: Getty ImagesSave StorySave this storySave StorySave this storyThe Vogue Business Beauty Tracker, produced in collaboration with Spate, tracks the top five brands, trends and ingredients that are driving the most significant positive change in year-on-year growth that have also demonstrated consistent upward growth historically. Each week, we’ll spotlight a different beauty category and the top five beauty hashtags on TikTok.Haircare (May 2025 to April 2026)In the haircare space, consumers are searching for products that combine active ingredients, scalp support, and at-home technology.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Vogue.
