'There’s no way around it: Sony TVs are priced higher than most of the competition' — here's what Sony's doing right, what it's doing wrong, and what needs to change in 2026
For the next several years, your day-to-day viewing experience will be the result of countless decisions made by the folks who work for that company — from the TV’s performance to the feel of the software.As professional TV-testers, no one understands this relationship better than us. It’s the most affordable TV in Sony’s lineup to feature the brand’s True RGB display technology, but at the time of publishing, a 65-inch Bravia 7 II will set you back $1,999 at Best Buy.For an entry-level RGB LED TV, this is relatively steep. Consider this: Hisense’s most-affordable RGB LED TV, the UR8, is $1,299.
- ▪For the next several years, your day-to-day viewing experience will be the result of countless decisions made by the folks who work for that company — from the TV’s performance to the feel of the software.As professional TV-testers, no one
- ▪It’s the most affordable TV in Sony’s lineup to feature the brand’s True RGB display technology, but at the time of publishing, a 65-inch Bravia 7 II will set you back $1,999 at Best Buy.For an entry-level RGB LED TV, this is relatively ste
- ▪Consider this: Hisense’s most-affordable RGB LED TV, the UR8, is $1,299.
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| Original publisher | Tom's Guide |
| Canonical URL | https://www.tomsguide.com/tvs/theres-no-way-around-it-sony-tvs-are-priced-higher-than-most-of-the-competition-heres-what-sonys-doing-right-what-its-doing-wrong-and-what-needs-to-change-in-2026 |
| Publication time | Mon, 27 Jul 2026 05:30:00 +0000 |
| Retrieval time | 2026-07-27T05:50:32.486Z |
| Last seen | 2026-07-27T05:50:42.834Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | CdpO_jgSvJ7h · 2 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
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| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
TVs 'There’s no way around it: Sony TVs are priced higher than most of the competition' — here's what Sony's doing right, what it's doing wrong, and what needs to change in 2026 Opinion By Michael Desjardin Published 27 July 2026 The semester is over — now we’re grading Sony on price, performance and more When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Tom's Guide) Copy link Facebook X Reddit Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter When buying a TV, you enter a long-term relationship with the brand that made it.
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