This new Google product flew under the radar - but you can bet Apple took note

Aug 12, 2026 · 2:00 PM UTC ·4 min read · 0 reactions · 0 comments · 1 view

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Tech Home Tech Smartphones Mobile Accessories This new Google product flew under the radar - but you can bet Apple took note Google's new finder tags use an emerging Bluetooth technology to stand apart from competing devices made by Apple and Samsung. PT Nina Raemont/ZDNETFollow ZDNET: Add us as a preferred source on Google.ZDNET's key takeawaysAside from all the new Pixel phones, Google announced a new finder tag called Pixel Tag. It uses Bluetooth Channel Sounding and Ultra Wideband for precision tracking.

Key facts

▪Tech Home Tech Smartphones Mobile Accessories This new Google product flew under the radar - but you can bet Apple took note Google's new finder tags use an emerging Bluetooth technology to stand apart from competing devices made by Apple a
▪PT Nina Raemont/ZDNETFollow ZDNET: Add us as a preferred source on Google.ZDNET's key takeawaysAside from all the new Pixel phones, Google announced a new finder tag called Pixel Tag.
▪It uses Bluetooth Channel Sounding and Ultra Wideband for precision tracking.

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Original publisher	ZDNet
Canonical URL	https://www.zdnet.com/article/google-pixel-tag-ultra-wideband-bluetooth-channel-sounding/
Publication time	Wed, 12 Aug 2026 14:00:53 GMT
Retrieval time	2026-08-12T14:06:31.548Z
Last seen	2026-08-12T14:06:31.548Z
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Opening excerpt (first ~120 words) tap to expand

Tech Home Tech Smartphones Mobile Accessories This new Google product flew under the radar - but you can bet Apple took note Google's new finder tags use an emerging Bluetooth technology to stand apart from competing devices made by Apple and Samsung. Written by Jada Jones, EditorEditor Aug. 12, 2026 at 7:00 a.m. PT Nina Raemont/ZDNETFollow ZDNET: Add us as a preferred source on Google.ZDNET's key takeawaysAside from all the new Pixel phones, Google announced a new finder tag called Pixel Tag. It uses Bluetooth Channel Sounding and Ultra Wideband for precision tracking. Channel Sounding promises more stable, accurate, and secure device tracking.Google's Made by Google event features a hardware newcomer this year: the Pixel Tag.

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