Tim Cook says Apple may charge for AI Siri

Jul 30, 2026 · 10:10 PM UTC · 0 reactions · 0 comments · 2 views

Apple hinted Thursday that heavy users of its revamped Siri may have to pay for access. Why it matters: It's the first time that Apple has suggested it will charge for any of its Apple Intelligence features. What they're saying: In a conference call to discuss Apple's most recent quarterly earnings , CEO Tim Cook said Apple is still developing its plan to address the higher computing costs that will come with the improved voice assistant. "We do believe there will be people that want to use it a

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Original publisher	Axios
Canonical URL	https://www.axios.com/2026/07/30/tim-cook-apple-may-charge-for-ai-siri
Publication time	Thu, 30 Jul 2026 22:10:43 +0000
Retrieval time	2026-07-30T22:15:54.000Z
Last seen	2026-07-30T22:15:54.000Z
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