Tim Cook’s Final Earnings Call: Record iPhone Sales and Future Pricing Woes
Apple reported record iPhone sales, with a 22% increase to $54 billion, and total net sales of about $109 billion for the quarter. The company highlighted pricing pressures caused by a global RAM shortage and indicated possible future price hikes. Tim Cook concluded his 15‑year tenure as CEO, expressing confidence in successor John Ternus.
- ▪iPhone sales rose 22% to $54 billion, while Mac sales contributed $10 billion, bringing total net sales to roughly $109 billion for the quarter.
- ▪Apple raised product prices in June due to a severe RAM shortage driven by high memory demand from AI applications.
- ▪Cook warned that memory pricing is expected to keep rising, which could lead to additional price increases in upcoming quarters.
- ▪Tim Cook announced his departure after 15 years, praising incoming CEO John Ternus and the executive team.
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| Original publisher | CNET |
| Canonical URL | https://www.cnet.com/tech/tim-cook-final-apple-earnings-call-iphone-sales-pricing-woes/ |
| Publication time | 2026-07-30T23:39:44Z |
| Retrieval time | 2026-07-31T00:07:37.888Z |
| Last seen | 2026-07-31T00:07:37.888Z |
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| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
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| Publisher visit | Yes — open original |
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Opening excerpt (first ~120 words) tap to expand
Tech Tim Cook’s Final Earnings Call: Record iPhone Sales and Future Pricing Woes In his last earnings call as Apple's CEO, Cook signals potential pricing headwinds due to the ongoing RAM shortage. Aaron Pruner Writer Aaron covers what's exciting and new in the world of home entertainment and streaming TV.… Read full bio Aaron Pruner Writer Read full bio July 30, 2026, 7:42 pm ET 2 min read Outgoing CEO Tim Cook appears at the premiere for Ted Lasso season 4. Michael Buckner/Variety/Getty Demand for Apple’s iPhone and MacBook product lines surged during the third quarter of 2026, signaling record-breaking revenues for June. This was the toplining statement from Apple’s outgoing CEO, Tim Cook, during his final earnings call for the company on Thursday.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at CNET.
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