Time has started serving ads to AI agents
Ally Bank and Project Management Institute are among the first buyers. To understand why, it’s important to go back to the start. Last month, Time began converting all its webpages from HTML into markdown versions — stripped-down, text-only copies of each page that drop the design and images, making them easier for AI systems and agents to read.
- ▪Ally Bank and Project Management Institute are among the first buyers.
- ▪To understand why, it’s important to go back to the start.
- ▪Last month, Time began converting all its webpages from HTML into markdown versions — stripped-down, text-only copies of each page that drop the design and images, making them easier for AI systems and agents to read.
Hacker News (AI / LLM) files mainly under ai. We currently carry 4,143 of its stories.
Story provenance
Source · retrieval · rights · ranking — open for full record
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Story provenance
Attribution is not the same as permission. This drawer separates discovery metadata, excerpts, WeSearch-generated summaries, reuse status, and whether the publisher receives the visit. Nothing here claims a legal grant the publisher has not made.
Record
| Original publisher | Digiday |
| Canonical URL | https://digiday.com/media/time-has-started-serving-ads-to-ai-agents/ |
| Publication time | Sun, 09 Aug 2026 08:05:16 +0000 |
| Retrieval time | 2026-08-09T08:25:42.898Z |
| Last seen | 2026-08-09T08:25:42.898Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | xt7SeePioEYW · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Subscribe | Login Reader Digiday+ Member Subscribe Now Digiday+ homepage FAQ Account Overview Logout News Digiday + Podcasts Events Awards NewsDigiday + Podcasts Events Awards Hot Topics The Programmatic Publisher The Programmatic Marketer Marketing on Platforms Life Beyond the Cookie Brands in Culture Gaming & Esports Modern Newsroom All Topics Login Subscribe My Account Logout Special Projects Digiday+ Research WTF Series Newsletters Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads Media Marketing Media Buying Future of TV Special Projects Digiday+ Research WTF Series Newsletters AI Revenue Generation Time has started serving ads to AI agents By Sara Guaglione • July 30, 2026 • Facebook Twitter LinkedIn Reddit Ivy Liu Time has begun serving…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Digiday.
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