Today, Distribution Is Built Before the Product
The article discusses the importance of building an audience before launching a product. Content creator Thomas emphasizes that establishing a connection with viewers through relatable content is crucial. He advocates for a human approach in a landscape increasingly dominated by AI-generated content.
- ▪Thomas built his audience on TikTok and Instagram before developing his AI voice product.
- ▪He believes that video content is the most effective way to engage and grow an audience.
- ▪The article highlights the significance of owning distribution channels rather than relying on paid reach.
Opening excerpt (first ~120 words) tap to expand
Distribution Today, Distribution Is Built Before The Product Bernhard Hauser 23 May 2026 · 7 min read Read by Bernhard Hauser (not AI)0:00/228.9110421×After publishing last week's story on everyone being a media company now, I had lunch with Thomas, a content creator who has 50,000+ followers on TikTok and 24,000+ on Instagram.He started creating video content about 1.5 years ago across different platforms - well before he began working on his new product, a local AI voice space. Thomas knew early on that he needed to build an audience first and a product to sell second.After we sat down for lunch, he shared a few learnings.Audience first. Product second.He builds a compounding media engine. Each video adds to the next, helps him build a reputation and brings new subscribers everyday.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Growing Ventures.
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