Truecaller gets into the eSIM business to diversify its revenue streams
Truecaller has launched eSIM services aimed at travelers to diversify its revenue streams amid declining ad revenues. The service will initially be available in 29 countries, excluding India due to strict telecom regulations. Truecaller plans to leverage its existing user base of over 500 million to attract new customers in this competitive market.
- ▪Truecaller has introduced eSIM services for travelers to enhance its revenue sources.
- ▪The eSIM plans will range from 1 GB over 7 days to 20 GB over 30 days.
- ▪The service will be available in 29 countries, but India is notably excluded due to regulatory issues.
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Caller ID company Truecaller launched eSIM services for travellers. The launch comes as the company aims to bolster its balance sheet and diversify business amid dipping ad revenues. The company said its plans will range from 1 GB over 7 days to 20 GB over 30 days. Initially, the launch will make the eSIM product available in 29 countries. The list includes Italy, Sweden, Spain, France, Germany, Poland, Portugal, Romania, the Netherlands, Belgium, Ireland, Austria, Finland, the Czech Republic, Denmark, Hungary, the United States, the United Kingdom, Australia, Canada, New Zealand, Switzerland, Norway, Chile, Indonesia, Malaysia, South Africa, Egypt, and Nigeria. Notably, the company’s biggest market, India, is missing from the list.
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