Waldorf Astoria, Aman, and Auberge Invest in Texas Hill Country
Luxury hotel brands are increasingly investing in Texas Hill Country, attracted by the region's growing wealth. Notable projects include Waldorf Astoria's first Texas resort and Aman's ranch-inspired property. These developments reflect a broader trend of high-end hospitality targeting affluent demographics in the area.
- ▪Waldorf Astoria plans to open a resort with 60 hotel rooms and suites outside Fredericksburg in 2028.
- ▪Aman announced its first ranch-inspired resort, Amansanu, which will feature standalone pavilions.
- ▪Auberge Resorts Collection is also set to operate a new luxury property in the region.
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Hotels Waldorf Astoria, Aman, and Auberge Invest in Texas Hill Country Sean O'Neill May 26th, 2026 at 4:06 PM EDT Photo Credit: A conceptual rendering of the planned Waldorf Astoria Texas Hill Country. Waldorf Astoria Texas Hill Country Skift Take Luxury resort brands are moving into the Texas Hill Country, chasing the region's millionaires. play_circle_filled Listen to Story Summarize Story Share WhatsApp LinkedIn X Facebook Email What are the major luxury hotel projects currently underway in Texas Hill Country? Why is Texas Hill Country attracting so much investment from high-end hospitality brands? What role do branded residences play in the financial viability of new luxury resorts in Texas Hill Country? Select a question above or ask something else Roughly 20 million people live…
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