Walmart’s upper hand over Amazon in the $1 trillion e-commerce race: 90% of Americans live within 10 miles of a superstore
Walmart and Amazon are competing to enhance online order deliveries in rural America, a market previously overlooked by major retailers. With 90% of Americans living within 10 miles of a Walmart, the company has a significant advantage in building a customer base in these areas. Both companies are investing in technology and infrastructure to tap into the estimated $1 trillion annual sales potential of rural shoppers.
- ▪Walmart has a strong presence in rural America, with 45% of its Supercenters located in towns with populations under 20,000.
- ▪Amazon invested $4 billion last year to improve delivery services in smaller cities and rural communities.
- ▪The median household income in rural counties has risen 43% from 2010 to 2022, making these areas more attractive for retailers.
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Walmart and Amazon are racing to speed up online order deliveries in rural areas of the U.S., a rich source of untapped sales that major retailers long wrote off as too sparsely inhabited, too remote or too impoverished to serve profitably.Recommended Video Walmart has a running start in the contest to build a loyal customer base in rural America. Roughly 90% of U.S. residents live within 10 miles of a Walmart store, and 45% of the company’s full-service Supercenters are in places with populations under 20,000, according to a report by investment bank Morgan Stanley.
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