'We Are Building A Stronger Xbox' - Asha Sharma Updates Employees On Progress In 2026
Asha Sharma, the new Xbox CEO, has provided an update on the brand's progress in 2026. She emphasized the importance of making strategic decisions to strengthen Xbox and highlighted the positive impact of recent price reductions on Game Pass subscriptions. Despite these improvements, Sharma acknowledged ongoing challenges that require continued effort for sustainable growth.
- ▪Asha Sharma has been actively shaping the Xbox brand since taking over from Phil Spencer.
- ▪The branding switch from Xbox to 'XBOX' reflects a deliberate strategy to connect with players.
- ▪Recent price reductions for Xbox Game Pass have led to increased member acquisitions and improved retention.
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NewsXboxAsha SharmaXbox Boss 'We Are Building A Stronger Xbox' - Asha Sharma Updates Employees On Progress In 2026 The Xbox CEO says hard choices are still ahead by Fraser Gilbert19 secs ago Share: Image: Empowering your AI Ambitions with Azure | GS04 (Microsoft)New Xbox boss Asha Sharma has been extremely active in putting her stamp on the brand over the past few months since she took over from Phil Spencer, and based on first impressions, it seems like things are going pretty well. She apparently addressed Xbox's progress in 2026 so far in an internal memo to employees last week, with The Verge reporting that she highlighted the recent branding switch from Xbox to "XBOX", and how the price reduction for Xbox Game Pass has led to more members and better retention.
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