‘We don’t want to overwhelm the consumer with AI’: why Samsung is taking a different approach with Galaxy Z Fold 8 launch
More and more people are opposed to data center construction where they live, for example, and a lot of consumers (especially Gen Z) are questioning the need for generative AI overall.Samsung seems to be tuned in to this sentiment with the launch of the Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra. Instead of hitting people over the head with ‘Galaxy AI,’ the company is focusing on a handful of features that it believes have real-world benefits. Samsung Isn’t Afraid of the Foldable iPhone | Fold 8 Interview with EVP Jay Kim - YouTube Watch On “We don’t want to overwhelm the consumer with AI,” Samsung EVP Jay Kim told me.
- ▪More and more people are opposed to data center construction where they live, for example, and a lot of consumers (especially Gen Z) are questioning the need for generative AI overall.Samsung seems to be tuned in to this sentiment with the
- ▪Instead of hitting people over the head with ‘Galaxy AI,’ the company is focusing on a handful of features that it believes have real-world benefits.
- ▪Samsung Isn’t Afraid of the Foldable iPhone | Fold 8 Interview with EVP Jay Kim - YouTube Watch On “We don’t want to overwhelm the consumer with AI,” Samsung EVP Jay Kim told me.
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| Original publisher | Tom's Guide |
| Canonical URL | https://www.tomsguide.com/phones/samsung-phones/we-dont-want-to-overwhelm-the-consumer-with-ai-why-samsung-is-taking-a-different-approach-with-galaxy-z-fold-8-launch |
| Publication time | Fri, 31 Jul 2026 07:15:00 +0000 |
| Retrieval time | 2026-07-31T07:22:49.839Z |
| Last seen | 2026-07-31T07:22:49.839Z |
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Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
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Phones Android Phones Samsung Phones ‘We don’t want to overwhelm the consumer with AI’: why Samsung is taking a different approach with Galaxy Z Fold 8 launch Features By Mark Spoonauer Published 31 July 2026 After hitting people over the head with Galaxy AI for years, Samsung is going the subtle route When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Samsung/Tom's Guide) Copy link Facebook X Reddit Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter In case you hadn’t noticed, AI is having a bit of a backlash moment.
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