What is Play Coll3ctive? adidas Foundation, Beyond Sport & Common Goal’s World Cup initiative supporting equitable access to youth sport across North America
The Play Collective initiative has been launched by the adidas Foundation, Beyond Sport, and Common Goal to enhance access to youth sports in North America. This multiyear program aims to support underserved communities in host cities for the 2026 FIFA World Cup. With a funding commitment of $4.87 million, the initiative seeks to create safer spaces and opportunities for young athletes.
- ▪The Play Collective initiative is designed to expand access to inclusive sport and youth development opportunities in the United States, Canada, and Mexico.
- ▪The program is backed by a total commitment of $4.87 million over three years.
- ▪Each community sport organization will receive a multi-year grant of up to $180,000.
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