Why Gym Plus Is Quietly Rewriting What Premium Home Fitness Looks Like in Australia
Gym Plus is transforming the premium home fitness market in Australia by designing equipment that integrates seamlessly into home environments. The Melbourne-based brand reported AUD 12 million in revenue last year, with a focus on stylish, high-performance fitness solutions. Their diverse product range caters to families and emphasizes the joy of movement rather than just functionality.
- ▪Gym Plus finished last year with AUD 12 million in annual revenue and a 36 percent growth rate.
- ▪The brand offers a wide range of home fitness equipment designed to fit aesthetically within living spaces.
- ▪Gym Plus aims to redefine gym equipment as lifestyle-compatible rather than merely functional.
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Featured Partner Why Gym Plus Is Quietly Rewriting What Premium Home Fitness Looks Like in Australia Featured Partner Contributor May 27, 2026 1:18 PM ET May 27, 2026 1:18 PM ET Featured Partner Contributor Font Size: Walk through an Australian home built in the last five years and the dedicated workout room has become a feature, not an afterthought. Sometimes it shares a wall with the living area. Sometimes it overlooks the garden. The equipment in it is no longer apologising for being there. That shift is the territory Gym Plus has spent the last several years claiming as its own, and the Melbourne-based brand has helped reshape an Australian home fitness category that looks very little like the one it inherited.
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