Will Trump's AI rebrand as 'super intelligence' catch on?
US President Donald Trump has announced a rebranding of artificial intelligence as 'super intelligence' (SI) during his address to the United Nations General Assembly. Experts argue that this terminology is misleading because 'super intelligence' technically refers to hypothetical systems that surpass human capabilities in all forms. While some of Trump's allies have adopted the new term, industry professionals and international officials remain skeptical about its widespread adoption.
- ▪Trump stated that all US documents should use the term 'super intelligence' instead of 'artificial intelligence' following a poll on his Truth Social platform.
- ▪Digital ethics experts describe the rebranding as misleading because 'super intelligence' is a specific technical term for hypothetical, self-improving systems superior to humans.
- ▪US Chief Technology Officer Ethan Klein and UN Ambassador Michael Waltz have publicly supported the new terminology, while Canada's AI minister expressed disapproval.
- ▪Trump dismissed calls for AI regulation as a hoax, asserting that the US must maintain its technological lead over China to avoid stifling growth.
6 outlets in our directory ran this story, first to last over 11 hours. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.
- ▪ Trump says US will henceforth call AI 'super intelligence' — Hacker News (AI / LLM)
- ▪ Trump wants to rebrand AI as ‘Super Intelligence’ — here’s what that actually means — Tom's Guide
- ▪ In his UN General Assembly speech, President Trump says the US is "officially" renaming AI to "super intelligence" because "artificial" makes it sound fake (Richard Lawler/The Verge) — Techmeme
- ▪ Trump Orders US to Rename AI to SI – "Super Intelligence" — Msn
- ▪ Trump says US is officially renaming AI ‘super intelligence’ — The Verge
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| Original publisher | BBC News — Tech |
| Canonical URL | https://www.bbc.co.uk/news/articles/cqy4z9pv4w0po?at_medium=RSS&at_campaign=rss |
| Publication time | Wed, 23 Sep 2026 02:56:57 GMT |
| Retrieval time | 2026-09-23T02:59:30.423Z |
| Last seen | 2026-09-23T02:59:30.423Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | MpZ58TDTleRC · 8 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
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| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Will Trump's AI rebrand as 'super intelligence' catch on?<div class="ssrcss-1553su4-ErrorMessage eitf6465"><div class="ssrcss-h7lv7m-StyledInnerContainer eitf6464"><div class="ssrcss-nbxsk2-TextContent eitf6461"><h2 type="normal" class="ssrcss-89o2pv-Heading e10rt3ze0">To play this video you need to enable JavaScript in your browser.</h2><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">This video can not be played</p></div></div></div>Figure caption, ByOsmond Chia and Kali HaysPublished1 minute agoUS President Donald Trump says artificial intelligence (AI) makes the technology "sound fake" and wants it to be called "super intelligence" from now on."Welcome to the new world of super intelligence - SI," Trump said during a wide-ranging speech to the United Nations General Assembly in New York…
Excerpt limited to ~120 words for fair-use compliance. The full article is at BBC News — Tech.
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