World Cup opens smoothly as crypto’s role quietly shifts from headline sponsor to fan engagement
The 2026 FIFA World Cup opened smoothly despite pre-event concerns. Crypto's role has shifted from headline sponsorships to fan engagement tokens and
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World Cup opens smoothly as crypto’s role quietly shifts from headline sponsor to fan engagement Kraken steps in as the lone crypto exchange supporter while the industry pivots from big-ticket FIFA deals to community-driven token ecosystems Share Add us on Google by Editorial Team Jun. 14, 2026 window.sevioads = window.sevioads || []; var sevioads_preferences = []; sevioads_preferences[0] = {}; sevioads_preferences[0].zone = "01f21ccf-2092-46b1-9ac7-8c44cc782e0f"; sevioads_preferences[0].adType = "native"; sevioads_preferences[0].inventoryId = "c5700508-581b-472c-8fdd-a931cdbfc8e1"; sevioads_preferences[0].accountId = "1e47efc1-ec2d-4fca-a8b9-354e249e5095"; sevioads.push(sevioads_preferences); The 2026 FIFA World Cup is underway across the US, Canada, and Mexico.
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