X replaces ‘misaligned’ revenue sharing program with Original Content Rewards
X, the social media platform now owned by Elon Musk’s SpaceX, is shaking up how it pays influencers and creators. In announcing the change, the company said it will be winding down its existing Revenue Sharing program and replacing it with something called Original Content Rewards. X will stop accepting new Revenue Sharing participants, while existing participants will continue earning money through September 7.
- ▪X, the social media platform now owned by Elon Musk’s SpaceX, is shaking up how it pays influencers and creators.
- ▪In announcing the change, the company said it will be winding down its existing Revenue Sharing program and replacing it with something called Original Content Rewards.
- ▪X will stop accepting new Revenue Sharing participants, while existing participants will continue earning money through September 7.
4 outlets in our directory ran this story, first to last over 12 hours. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.
- ▪ X retires revenue sharing for new Original Content Rewards program — Mashable
- ▪ X is replacing revenue sharing with a new original content rewards program — Engadget
- ▪ X announces the Original Content Rewards Program and says it will discontinue Revenue Sharing on September 7; existing members must apply for the new program (@xcreators) — Techmeme
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Story provenance
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Record
| Original publisher | TechCrunch |
| Canonical URL | https://techcrunch.com/2026/08/08/x-replaces-misaligned-revenue-sharing-program-with-original-content-rewards/ |
| Publication time | Sat, 08 Aug 2026 16:34:22 +0000 |
| Retrieval time | 2026-08-08T16:35:43.848Z |
| Last seen | 2026-08-08T16:35:43.848Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | _3bXldPd1_o0 · 4 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
X, the social media platform now owned by Elon Musk’s SpaceX, is shaking up how it pays influencers and creators. In announcing the change, the company said it will be winding down its existing Revenue Sharing program and replacing it with something called Original Content Rewards. X will stop accepting new Revenue Sharing participants, while existing participants will continue earning money through September 7. Then, starting on September 8, they’ll be able to apply for the new program. Participants will still need to subscribe to one of X’s Premium tiers, and there will be qualifying thresholds for follower count (500 verified followers) and impressions (500,000 Home Timeline impressions from verified users in 90 days), but it sounds like the big change is the emphasis on originality.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at TechCrunch.
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