Xbox boss Asha Sharma hints memory costs "will impact" pricing and availability of next-gen Project Helix console
Xbox boss Asha Sharma is carefully examining the memory crisis situation as the brand makes plans for Project Helix's launch in the future.
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Home News Xbox boss Asha Sharma hints memory costs "will impact" pricing and availability of next-gen Project Helix console "The world's pretty dynamic." Image credit: Eurogamer/Xbox <img alt="Fran Ruiz avatar" src="https://assetsio.gnwcdn.com/fran-j-ruiz-author.png?width=2048&height=2048&fit=bounds&quality=85&format=jpg&auto=webp" style="aspect-ratio: 1" width="180" height="180" > News by Fran Ruiz Contributor Published on April 28, 2026 Following last week's flurry of Xbox news - which included word that new Xbox boss Asha Sharma hasn't yet ruled out the return of exclusive games - Sharma has been discussing the ongoing RAM crisis, acknowledging that memory shortages could lead to a price bump and limited stock where its next-gen console, Project Helix, is concerned.
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