Xbox Hires Matthew Ball as Chief Strategy Officer
Xbox has appointed Matthew Ball as its new Chief Strategy Officer. This decision was made by the new CEO Asha Sharma, who also announced other leadership changes within the company. The rebranding of Microsoft's gaming division to Xbox and price reductions for the Game Pass subscription service are part of a broader strategy to strengthen the company's foundation.
- ▪Matthew Ball is known for his annual state of video gaming report.
- ▪Asha Sharma took over as Xbox CEO in February and is implementing changes to improve the company's strategy.
- ▪The leadership changes aim to create clarity and enhance execution as Xbox prepares for its upcoming showcase presentation.
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| Original publisher | Variety |
| Canonical URL | https://variety.com/2026/digital/news/xbox-matthew-ball-chief-strategy-officer-1236755179/ |
| Publication time | Wed, 20 May 2026 17:03:54 +0000 |
| Retrieval time | 2026-05-20T17:05:02.733Z |
| Last seen | 2026-05-20T17:05:02.733Z |
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Home Digital News May 20, 2026 10:03am PT Xbox Hires Matthew Ball as Chief Strategy Officer By Jennifer Maas Plus Icon Jennifer Maas TV Business Writer @jmaasaronson Latest ‘The Looking Glass Wars’ Video Game Set as Author Frank Beddor Plots Musical, TV Series Adaptations (EXCLUSIVE) 4 hours ago ‘Broken Sword’ Movie in the Works From Live-Action ‘Beauty and the Beast’ Screenwriter, Story Kitchen (EXCLUSIVE) 1 day ago Shondaland’s Sandie Bailey, Director Paul Feig to Headline 2026 Women in Entertainment Summit (EXCLUSIVE) 1 day ago See All Xbox Xbox has hired Matthew Ball, a video game analyst best known for his popular annual state of video gaming report, as its new chief of strategy.
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