Xbox is now XBOX, apparently
Xbox has been rebranded as XBOX following a poll conducted by new CEO Asha Sharma. The poll showed that 65 percent of participants preferred the all-caps version of the name. This change is part of a series of adjustments the company is making to enhance its connection with the gaming community.
- ▪Xbox has been rebranded as XBOX based on a poll conducted by CEO Asha Sharma.
- ▪The poll received 19,000 votes, with 65 percent favoring the name XBOX.
- ▪The rebranding has not yet appeared on the company's official website or other social media channels.
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Record
| Original publisher | Eurogamer |
| Canonical URL | https://www.eurogamer.net/xbox-is-now-xbox |
| Publication time | Sun, 17 May 2026 15:25:41 +0000 |
| Retrieval time | 2026-05-17T15:33:20.772Z |
| Last seen | 2026-05-17T15:33:20.772Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | None |
| Cluster logic | Not yet clustered, or no peer story found in the clustering window. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Home News Xbox is now XBOX, apparently HI, I'M A SHOUTY MAN. Image credit: Xbox <img alt="Vikki Blake avatar" src="https://assetsio.gnwcdn.com/1533038852.jpg?width=2048&height=2048&fit=bounds&quality=85&format=jpg&auto=webp" style="aspect-ratio: 1" width="180" height="179" > News by Vikki Blake Contributor Published on May 17, 2026 Xbox has been rebranded as, er, XBOX. No, that's not me shouting at you, but is, in fact, how the company may be branding Xbox from here on in. Let me explain. Xbox Partner Preview | March 2026 Xbox Partner Preview | March 2026.Watch on YouTube New CEO Asha Sharma popped up on X/Twitter during the week to poll players on their preference between Xbox and its shoutier sibling, XBOX.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Eurogamer.
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