Xreal launches a cheaper AR glasses brand, starting with the $299 a01
Xreal has introduced a new sub-brand called X by Xreal, launching its first product, the a01 AR glasses, priced at $299. These glasses are designed to be lightweight and cater to travelers, movie watchers, and gamers, featuring a unique anti-shake algorithm for smooth video. The a01 will be available in the US starting in July, following its initial release in China.
- ▪Xreal's new sub-brand is called X by Xreal (XBX).
- ▪The a01 AR glasses will be priced at $299 and are set to launch in the US in July.
- ▪The a01 glasses are the lightest AR display glasses on the market at 62 grams and feature a brightness of 1,600 nits.
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Reviews Wearables Xreal launches a cheaper AR glasses brand, starting with the $299 a01 Called X by Xreal (or XBX), its first product is coming to the US in July. By Steve Dent May 27, 2026 6:37 am EST XBX Xreal, the company known for its excellent but chonky smartglasses, has just announced a new sub-brand coming to the US. Confusingly called X by Xreal (or XBX), it just launched its first product in China, the a01 display glasses. They will be priced at $299 when they arrive in the US in July. With no cameras on the frame, they're designed to be lightweight and appeal to travelers, movie watchers and gamers.
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