YouTube Will Now Let You Customize Your Algorithm Using AI
Google has announced a new AI-driven feature on YouTube that allows users to create customized content feeds using plain language prompts. This development follows similar initiatives by Meta and Spotify, which are also introducing tools for users to adjust their algorithmic recommendations. These platforms are leveraging artificial intelligence to offer hyperpersonalized experiences, aiming to increase user engagement by giving individuals more control over the content they see.
- ▪Users can create custom YouTube feeds by describing their desired content vibe in plain language via a large language model.
- ▪The Custom Feeds button will be located on the YouTube homepage, allowing users to switch between their personalized feed and the standard algorithm.
- ▪Spotify is rolling out a beta feature called Taste Profiles for US Premium subscribers, enabling them to tweak their music and podcast recommendations with text notes.
- ▪Meta has previously introduced similar algorithm customization options on Instagram and Threads, allowing users to adjust what they see in their feeds.
- ▪Platform operators are betting that these AI-driven personalization tools will lead to higher user engagement by making apps feel more intuitive and tailored.
- ▪tags
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| Original publisher | Gizmodo |
| Canonical URL | https://gizmodo.com/youtube-will-now-let-you-customize-your-algorithm-using-ai-2000816161 |
| Publication time | Wed, 23 Sep 2026 20:10:03 +0000 |
| Retrieval time | 2026-09-23T20:14:31.457Z |
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| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
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Opening excerpt (first ~120 words) tap to expand
You can now hyperpersonalize your YouTube algorithm using plain language. On Wednesday, Google announced several new, mostly AI-driven features for YouTube. One standout is the Custom Feeds button, which will soon allow users to create customized feeds. The function will work via a large language model, so users can click a button and describe in plain language the type of “vibe” they want their custom feed to focus on. Examples, as presented by YouTube in the announcement, include “evening wind down with long documentaries” and “new DIY creators.” The tabs will be accessible on the YouTube homepage via a “Your custom feeds” button tucked under the Search bar. Once you click it, the AI also recommends some customized feed options that it thinks you could be interested in.
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