2 stories tagged with #nielsen, in publish-time order across the WeSearch catalog. Tag pages update as new stories ingest.
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THE VERGE
Nielsen is leaning more on wearables to hear what people are watching
In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners…
TECHMEME
Nielsen agrees to acquire DoubleVerify and take it private in an all-cash deal with an enterprise value of around $2.15B, expected to close by Q1 2027 (Brian Steinberg/Variety)
By Brian Steinberg / Variety. View the full context on Techmeme.…