ACSI: Samsung edges out Apple in cell phone satisfaction, while Apple Watch ties at the top
The American Customer Satisfaction Index (ACSI) has released its latest study on telecommunications, revealing that Samsung has surpassed Apple in cell phone satisfaction. While Samsung maintained a score of 81, Apple saw a slight decline to 80. In the smartwatch category, Apple and Samsung tied with scores of 80 each, indicating stable customer satisfaction for both brands.
- ▪Samsung leads the cell phone satisfaction category with a score of 81.
- ▪Apple's score for cell phone satisfaction dropped to 80 this year.
- ▪In the smartwatch category, Apple and Samsung both scored 80, remaining unchanged year over year.
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