Samsung Overtakes Apple for Top Smartphone Customer Satisfaction
Samsung has surpassed Apple in customer satisfaction for smartphones, according to the ACSI's 2026 study. Samsung scored 81, while Apple followed closely with a score of 80, ending a previous tie. The overall satisfaction in the cell phone industry has improved, with AI features gaining recognition for their utility.
- ▪Samsung scored 81 in the ACSI's cell phone rankings, while Apple scored 80.
- ▪The overall cell phone industry score rose 1% to 79 this year, recovering from a decline in 2025.
- ▪AI integration scored 85 overall, indicating customers find AI features useful.
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Samsung Overtakes Apple for Top Smartphone Customer SatisfactionWednesday May 20, 2026 8:45 am PDT by Hartley CharltonSamsung has edged past Apple for the top spot in customer satisfaction for cell phones, according to the American Customer Satisfaction Index's 2026 Telecommunications, Cell Phone, and Smartwatch Study, published this week. Samsung scores 81 in the ACSI's cell phone rankings while Apple posts 80, breaking last year's tie between the two companies for satisfaction leadership. The overall cell phone industry score rose 1% to 79 this year, recovering from a sharp 4% decline in 2025 that had pushed it to its lowest point in a decade.
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