Adopt This Data Center Plushie and Hear Its Piercing Scream
It’s Bezzy, your adorable, cuddly, anthropomorphized server-rack and stuffed-animal friend! The joint project, which is coming out the same day as a new Big Data single, is called Adopt a Data Center. The goal is to present people with a “cuddly introduction to life with a real data center.”Data Centers are very un-vogue right now.
- ▪It’s Bezzy, your adorable, cuddly, anthropomorphized server-rack and stuffed-animal friend!
- ▪The joint project, which is coming out the same day as a new Big Data single, is called Adopt a Data Center.
- ▪The goal is to present people with a “cuddly introduction to life with a real data center.”Data Centers are very un-vogue right now.
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| Original publisher | WIRED |
| Canonical URL | https://www.wired.com/story/adopt-this-data-center-plushie-and-hear-its-piercing-scream/ |
| Publication time | Fri, 18 Sep 2026 13:30:00 +0000 |
| Retrieval time | 2026-09-18T13:33:45.355Z |
| Last seen | 2026-09-18T13:33:45.355Z |
| Headline source | Publisher (no WeSearch rewrite) |
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| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | nsWBnA0zo03S · 1 stories |
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| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
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| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
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| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Boone AshworthGearSep 18, 2026 9:30 AMAdopt This Data Center Plushie and Hear Its Piercing ScreamThe satirical collaboration between a creative studio and the music producer behind Big Data, “Bezzy” is a cute little doll that spews the sounds of real data centers.Courtesy of Big DataCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyUh oh, we got a cute alert! It’s Bezzy, your adorable, cuddly, anthropomorphized server-rack and stuffed-animal friend! Give this soft lil’ doll a squeeze, and it shall sing you its telltale song: the piercing, grinding ambient squeals emitted from a real US data center.The Bezzy doll is a stuffed plushie made in a satirical collaboration between the New York–based creative studio Basura and Big Data, the musical project of producer…
Excerpt limited to ~120 words for fair-use compliance. The full article is at WIRED.
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