AI agents are not your "coworkers"
Marketing AI agents as digital employees may make human workers worse at spotting errors and more likely to offload accountability.
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Artificial intelligenceAI agents are not your “coworkers”Marketing AI agents as digital employees may make human workers worse at spotting errors and more likely to offload accountability. By James O'Donnellarchive pageJune 29, 2026Photo Illustration by Sarah Rogers/MITTR | Photos Getty This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here. Imagine coming in to work to learn that a new underling will report to you. The worker is not a person but an AI tool—one that your company nonetheless calls Alex, an “employee” with a title and defined responsibilities.
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