AI’s true value is hiding in your customer conversations
Businesses are generating unprecedented amounts of customer data, yet much of it remains untapped. The majority of this unstructured data, which includes conversations and feedback, is not being utilized effectively. As customer expectations rise, organizations must find ways to transform this data into actionable insights to remain competitive.
- ▪Businesses today are generating more customer data than ever before.
- ▪Unstructured data accounts for an estimated 80% of all available business information.
- ▪Organizations are data-rich but context-poor, lacking the intelligence needed to make informed decisions.
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Pro AI’s true value is hiding in your customer conversations Opinion By Amitabh Misra published 27 May 2026 Unlocking the goldmine of conversational data When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Getty Images) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Businesses today are generating more customer data than at any point in history.
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