Apple cofounder who missed out on $400B fortune becomes poster boy for booze ad campaign — as he reveals his regrets
Ronald G. Wayne, Apple's lesser-known cofounder who sold his 10% stake in 1976 for $2,300, is now 91 and starring in a humorous ad campaign for Busch Light Apple beer, reflecting on his decision with no deep regrets despite missing out on a potential $400 billion fortune. He cites personal financial concerns at the time and emphasizes integrity and clarity over wealth. The campaign leans into irony, with Wayne joking about where true wealth lies. Though briefly part of tech history, he has lived a quiet life outside Silicon Valley.
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Metro Apple cofounder who missed out on $400B fortune becomes poster boy for booze ad campaign — as he reveals his regrets By Daniel Farr Published April 28, 2026, 7:20 p.m. ET Long before Apple Inc. became a trillion-dollar titan, a third name sat alongside Steve Jobs and Steve Wozniak on the company’s founding paperwork: Ronald G. Wayne. Nearly 50 years later, Wayne, now 91, is once again in the spotlight, not for tech, but for teaming up with Anheuser-Busch in a tongue-in-cheek campaign promoting Busch Light Apple beer. The irony isn’t lost on him. “Let me show you where a man’s wealth really lies,” Wayne quipped in a promo video, gesturing toward a garage stacked with beer. “Yep, still a really good investment.” Wayne’s place in history stems from Apple’s earliest days in 1976.
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