Apple 'has given up' on Vision Pro, report claims — costly price and weight behind purported failure, but the company continues to hire into its Vision Production Group
Reports suggest Apple has effectively discontinued the Vision Pro due to low sales driven by its high price and weight, despite releasing an updated M5 model in 2025. Bloomberg journalist Mark Gurman claims the Vision Products Group was disbanded and teams reassigned to Siri and smart glasses development. However, Apple continues to post job openings related to the Vision Production Group, fueling uncertainty about the product's future.
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Virtual Reality Apple 'has given up' on Vision Pro, report claims — costly price and weight behind purported failure, but the company continues to hire into its Vision Production Group News By Etiido Uko published 30 April 2026 No official reports on the fate of the Vision Pro When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Apple) Share Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Email Share this article Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter After failing to reignite interest in the Vision Pro with the release of the M5 model, Macrumors reports that Apple may have just about given up on the product.
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