Apple is giving up on the Vision Pro after weak sales, and high return rates
Apple has reportedly ceased development of the Vision Pro following weak sales and high return rates, despite releasing an updated model with improved specifications. The $3,500 headset faced criticism for its weight, lack of physical controls, and absence of a compelling use case, limiting its appeal to mainstream or enterprise users. While Apple may still pursue augmented reality through future devices like AR glasses, the Vision Pro's commercial performance has led to a strategic shift away from the current product line.
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Apple Electronics rumor apple vision pro Apple is giving up on the Vision Pro after weak sales, and high return rates Apple's spatial computing experiment is over By Daniel Sims Today 7:03 AM Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. Rumor mill: Early reports that Apple was designing an AR headset generated considerable interest, but enthusiasm waned after the company unveiled the Vision Pro with a $3,500 price tag, and it never recovered. Although Apple might release a cheaper model or pivot to AR glasses, the company has reportedly given up on the Vision Pro. Sources have informed MacRumors that Apple has ceased development of the Vision Pro after last year's upgraded model failed to lift lukewarm sales.
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