Apple plans ‘aggressive pricing’ for iPhone 18 Pro models, per report
Apple is reportedly planning an 'aggressive pricing' strategy for the iPhone 18 Pro and Pro Max, aiming to keep base model prices at $1,099 and $1,199 despite rising memory costs. This move contrasts with some Android manufacturers, who have raised prices due to supply constraints and increased demand for AI-related components. Apple may offset potential margin losses by increasing prices on higher storage tiers while maintaining entry-level affordability.
- ▪Apple plans 'aggressive pricing' for iPhone 18 Pro and Pro Max base models.
- ▪Base prices are expected to remain at $1,099 and $1,199, matching the previous generation.
- ▪Higher storage variants may see price increases to protect profit margins.
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