Big Tech must do its part to preserve quality journalism
The Albanese government has introduced draft laws requiring Big Tech companies like Google and Meta to pay for using Australian news content, imposing a 2.25% revenue levy on firms that fail to strike voluntary deals with media outlets. The move aims to support quality journalism and address imbalances in revenue sharing, especially amid rising AI use. A 'must carry' clause ensures tech platforms continue hosting news content despite potential resistance. The legislation follows Meta's exit from a previous news-sharing agreement and has drawn criticism from U.S. tech lobbyists.
- ▪The News Bargaining Incentive proposes a 2.25% levy on Australian revenue for tech firms that do not reach voluntary payment agreements with media companies.
- ▪Google could face a levy of over $200 million, while Meta and TikTok might collectively pay up to $135 million if they do not negotiate deals.
- ▪The legislation includes a 'must carry' clause, mandating that platforms host news content even if they refuse to pay publishers.
- ▪Meta previously removed news content in Canada to avoid compensation, raising concerns about similar actions in Australia.
- ▪Major Australian media organizations, including Nine Entertainment and News Corp, support the laws, citing the importance of sustainable journalism for democracy.
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