Bundesliga and 2. Bundesliga strike partnership with Adidas worth €100m
The German Football League (DFL) has entered a strategic partnership with Adidas, securing a €100 million loan to support the development of the Bundesliga and 2. Bundesliga. The deal extends Adidas's role as official match ball supplier through 2034, covering top-tier matches, the Supercup, relegation playoffs, and a new U-21 competition. DFL president Hans-Joachim Watzke called the agreement a significant step for German football amid evolving economic conditions. The partnership reflects a long-term commitment to investing in the growth and stability of professional football in Germany.
- ▪The DFL has secured a €100 million loan from Adidas as part of a new cooperation agreement.
- ▪Adidas will remain the official match ball supplier for the Bundesliga and 2. Bundesliga until 2034, extending the previous deal by four years.
- ▪The agreement covers the Bundesliga, 2. Bundesliga, Franz Beckenbauer Supercup, relegation play-offs, and a new U-21 competition.
- ▪The DFL executive committee unanimously approved the partnership, which was confirmed on April 28, 2026.
- ▪DFL president Hans-Joachim Watzke described the deal as a significant and forward-looking move for German football.
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