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Call it AI, call it Super Intelligence, only 2% of consumers are buying it

Call it AI, call it Super Intelligence, only 2% of consumers are buying it

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On this episode of TechCrunch’s Equity podcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into this week’s AI moves, the ugly economics of consumer AI, plus the shifting IPO market and a handful of startup deals. You can also follow Equity on X and Threads, at @EquityPod. Theresa Loconsolo Audio Producer Theresa Loconsolo is an audio producer at TechCrunch focusing on Equity, the network’s flagship podcast.

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Original publisherTechCrunch — Startups
Canonical URLhttps://techcrunch.com/podcast/call-it-ai-call-it-super-intelligence-only-2-of-consumers-are-buying-it/
Publication timeFri, 02 Oct 2026 17:56:00 +0000
Retrieval time2026-10-02T18:01:15.012Z
Last seen2026-10-02T18:01:15.012Z
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Cluster-qcd_F7qN4Ke · 1 stories
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Opening excerpt (first ~120 words) tap to expand

Call it AI, call it Super Intelligence, only 2% of consumers are buying it Theresa Loconsolo , Anthony Ha , Sean O'Kane , Kirsten Korosec Oct 2, 2026 Listen on Apple Podcasts Listen on Spotify This week, the White House got nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei among them — to sign an AI safety pledge that President Donald Trump called “morally binding.” Trump also signed an executive order officially rebranding AI as “super intelligence,” and meanwhile, Meta and OpenAI are putting friendlier faces on their AI products, even as the biggest money in AI still appears to be coming from the enterprise.

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Excerpt limited to ~120 words for fair-use compliance. The full article is at TechCrunch — Startups.

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