Deepfakes don't have to be believed to work. They just have to consume the response budget.

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Artificial Intelligence (AI)

A framing I keep coming back to: a synthetic image or video can succeed even when almost nobody believes it. Not because it changes minds directly, but because it turns attention into the attacked resource. If a campaign, newsroom, platform, or company has to stop and answer the fake, the fake already got some of what it wanted: the defenders spend scarce time verifying and explaining the audience gets forced to process the claim anyway every debunk risks replaying the artifact institutions look

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