Doordash adds AI tools to speed up merchant onboarding, edit photos of dishes
DoorDash has introduced new AI-powered tools to streamline merchant onboarding, enhance food photography, and improve digital storefronts. The tools allow merchants to automatically import content from their websites, edit dish images with AI, and create websites using existing app data. These updates aim to reduce friction for restaurants and help them boost sales and customer engagement.
- ▪Merchants can use AI tools to automatically import menu items, photos, and store hours from their websites to speed up onboarding.
- ▪AI Retouch and AI Replate allow restaurants to enhance food photos by adjusting lighting, backgrounds, and plating appearance.
- ▪DoorDash's updated video library enables tagging dishes in videos for direct ordering and provides performance analytics.
- ▪A new marketing campaign builder automates content creation, email outreach, and scheduling for merchants.
- ▪During testing, merchants using the website creation feature saw average order conversion rates of nearly 10%.
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DoorDash on Monday added new AI-powered tools that let merchants speed up onboarding, edit photos to make dishes look better, and create websites based on their app listings. The onboarding tool works similarly to the one Amazon launched in 2024. Merchants can point the tool to their website, from which it will automatically fetch information such as photos, store hours, and menu items to create a listing on the app. Merchants can review and edit all of this information before publishing the listing. DoorDash has also revamped its video library. The library now lets merchants tag dishes in videos so that customers can order those items directly. The library also shows stats such as total views, video-driven sales, and new customer sales.
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