Former Apple designer's take on Ferrari will upset fans of the vehicle brand
Jony Ive, former Apple designer, has unveiled the Ferrari Luce, an all-electric vehicle that diverges significantly from traditional Ferrari aesthetics. The design, created in collaboration with Marc Newson, has sparked controversy among car enthusiasts due to its unconventional appearance. Priced at approximately $640,000, the Luce is set to debut in Europe in 2026, with U.S. availability expected in 2027.
- ▪The Ferrari Luce features a unique design that many believe lacks the classic Ferrari DNA.
- ▪It includes a mix of modern and vintage elements, such as an OLED display and analog-style gauges.
- ▪The vehicle is priced at around $640,000 and will be available in Europe in 2026.
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News Former Apple designer's take on Ferrari will upset fans of the vehicle brand Marko Zivkovic 0 e-mail BlueSky Mastodon X Facebook Reddit Mon May 25 2026, 06:28 PM EDT · 2 minute read The Ferrari Luce offers good aerodynamics, but it looks nothing like a Ferrari. Image Credit: Ferrari. Jony Ive left Apple to start a design company, and one of his most high-profile jobs so far is designing an EV Ferrari inside and out. Needless to say, it'll be a controversial vehicle. LoveFrom was formed by Jony Ive and Marc Newson in 2019 shortly after Ive's Apple departure. The two were fairly quickly contacted by Ferrari, with a deal being formalized in 2021. Five years later, the results of this partnership have finally been unveiled in the form of the Ferrari Luce.
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